Search Engine Optimization is the technique used to get huge visitors for a web site and get position in search engines. You have to take these services from professionals and consultants. There is huge number of companies offering SEO and SEM services for organizations to promote their services or products.
Not only Google, there are huge number of search engines available on the web. The website should rank well in all the search engines. But probably more number of people uses Google as a search engine. We have to follow the basic optimization tips.
Google is changing the algorithm day by day but, we have To rank well in search engines there are lots of strategies to follow. The design of the website should be user friendly. The web site should have proper on page optimization i.e. the site should have unique content which is well optimized, internal linking, image optimization, URL optimization. After completing on page optimization, we have to go for off page optimization. It is nothing but building back links from high pr website and from quality or niche websites.
The below is the list of off page optimization techniques:
1) Press Release Submissions
2) Article Submissions
3) Blogs Creation and posting
4) Directory submissions
5) Social Bookmarking
6) Classified posting
7) Document and slide share posting
8) Rss Feed Submissions
9) Pinging
10) Link building
11) Guest Blogging and more
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