Every
website need to be optimized to get good search engine rank. Almost
everyone knows that Google uses some algorithms to rank a website in
search engine, here you can find Some Major search engine factors that
will impact on search rankings.
Domain Factors
You’re domain also impact on search engine rankings
i. Domain Name
Name
of the domain and Length of a domain also one of the important factor
for SEO Rankings, keep it as medium length and it must appropriate to
your industry.
ii. Domain Age
The
age of a domain also impact on SEO Rankings, but it not a very much
important and the key words in your domain name will highly impact on
search engine rankings.
iii. Domain Extension
Are
you targeting global or local market? It’s also important, if you are
targeting local markets it preferable extension with specified country
like [.us, .uk, .in and .co, etc…]
On-Page Factors
i. Title & Meta Tags
Title
and Meta tags are very important for your webpage, maintain proper page
titles, Meta description and Meta keywords for each and every page of
your website
ii. Header Tags
Use
the Header tags in each and every page of a website. If possible use
the targeted keywords in header tags. Maintain minimum two header tags
in a web page
iii. Content
Use
always fresh and unique content in a webpage. Don’t copy content from
any others, because search engine will always crawl your content. If you
use any copy content then mention the source from where you are copied.
iv. URL Structure
Use
the URL in proper way like try to put keywords in URL and avoid numeric
and auto generated URL structure. By using keywords in URL it will
increase visibility of your web page in search engine will increase.
v. Internal Linking
Internal linking is nothing but linking your webpage with in your website it is also one of important factor in SEO On-page Optimization.
Off-Page Factors
i. Back-link Building
Back links are the most important factor in SEO Off-Page Optimization.by
increasing backlinks to your website from various websites. There are
many ways to build backlinks to a website here you can find some link
building ways
• Directory Submission
• Bookmark Submission
• Forums Postings
• Article Submission
• Guest Posting
• Press Releases
• Image / Info-graphic Sharing
• Video Sharing
• PPT Sharing
• Blogs / Pages Creating
• Blog Commenting
• Link Exchange
• Directory Submission
• Bookmark Submission
• Forums Postings
• Article Submission
• Guest Posting
• Press Releases
• Image / Info-graphic Sharing
• Video Sharing
• PPT Sharing
• Blogs / Pages Creating
• Blog Commenting
• Link Exchange
ii. Search Engine Submission
When
you make changes in website submit your website to major search engines
and use pinging tools to quick index for your webpages, because search
engines don’t know about your updates.
iii. Social Media Connections
Now
a day’s social media will playing major role in search engine
optimization. The web traffic coming from social media sites and
followers / Connections in major social media sites allows rise up your
position in search engines.
Site Level Factors
There are some site level factors are also there it’s also impact on Search engine Rankings
i. Sitemaps
Site
maps will helps to crawl and index your each and web page in search
engine as quick as it possible and it’s the simple way to understand
what’s going on your website.
ii. Tools Integration
Which
tools you are using like Google web master tool, Bing webmaster tools,
are you verified your website by using these tools? It’s also important
verified web site get chances to better optimize for search engines.
iii. Mobile Optimization
Is
your website is optimized for mobile? If it not optimised for mobile
try to optimise for mobile and small screen devices because day by day
searching through is mobile increased and it’s also effecting on search
rankings.
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1 comments:
Yeah sure, all points are really awesome. The main thing is content. Your website content should be unique don't copy from others. Thanks for sharing nice article to us. Web Development Company Bangalore | Email Marketing Companies in India
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